Good morning.

Week 7 is here and we’re now in the thick of the fantasy football season. For many of you, that means you’re rolling through the competition and getting ready for the playoffs. But for some, maybe not so much…

Whether you’re looking to separate yourself from the rest, or claw your way out of the basement, we’ve got buys, sells, and other trends that can help you make some moves.

Let’s get after it…

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💰 Buy high on D’Andre Swift. As much as we love a good buy-low, buying high on players tends to be much more realistic. People like to think they’re getting a deal by selling someone high, thinking they won’t repeat their previous performance(s). When it comes to Swift, he’s easy to believe in. Only Derrick Henry (22) has more carries inside the 10 than Swift (19) this season, per Fantasy Points’ Ryan Heath. With Caleb Williams back (plus Kyle Monangai injured), his TD-upside will remain among the best in the league for the foreseeable future.

📉 Sell Ashton Jeanty. If you have him in dynasty, cover your eyes…

Ok, maybe this is just a coincidence. But truthfully, Jeanty doesn’t look or sound 100% healthy this season. He is only in the 13th percentile in yards per carry (3.19), and 19th percentile in explosive rush rate (5.7%) and missed tackles forced per attempt (0.11), per The Athletic’s Joseph Bryan. Some—like legendary NFL Films Senior Producer Greg Cosell—have even gone so far as to say Mike Washington Jr. is a better overall back.

💰 Buy Woody Marks. Since taking over Houston’s backfield, Marks has had two tough matchups (TEN and JAX). But his next two matchups (NYG and LAC) are much more appealing. His only TDs this season came earlier on when he was splitting the work, so we’ve yet to see his true ceiling as the lead back. I’m banking on a late season surge from the Texans, with Marks finding the end zone often.

📉 Sell high on Jonathan Taylor. Indy is in turmoil. They just fired their GM and their next two matchups (MIN and JAX) both rank inside the top-5 for fewest fantasy points allowed to RBs, per Yahoo’s Justin Boone. Taylor does best when his team is competitive, and that won’t be the case with Indy. Now, if he ends up getting dealt at the trade deadline, that could be a different story… but don’t just hold onto him for that wild card alone if you can get premium value in return.

💰 Buy high on Matthew Golden. Per Dwain McFarland of Fantasy Life, Golden ranks 7th in Utilization Score (86), 11th in catchable targets per game (6.5), and 3rd in catchable air yards per game (77.3). His historical comps averaged 17.9 fantasy PPG—97% of which were top-12 WRs, and 54% of which were top-6 WRs. And that’s while still leaving plenty of meat on the bone…

📉 Sell Emeka Egbuka. “Coming off back-to-back top-20 finishes, things are pointing up for Ebuka. However, in four of his last six games, Egbuka’s YPC has been under seven yards, and his YPT has been under five yards. This offense looks kind of putrid, regardless of who is playing QB, and I do not really want any part of it.” — The Fantasy Footballers’ Kemper Trull

💰 Buy Jalen Coker. He’s a WR1 with WR2/3 name value. Most view Tetairoa McMillan as the team’s #1, but over their last eight full games together, Coker is averaging 7.6 targets, 5.7 receptions, 75.6 receiving yards, and 16.8 PPR PPG. And in four games alongside each other so far this season, Coker has been targeted on 27% of his routes, compared to 21% for McMillan. And if you remove Week 3, where he ran just 33% of the routes (due to injury), Coker has a target share north of 30%, per Fantasy Life’s Adam Pfeifer.

📉 Sell Josh Downs. Another one from today’s bearer of bad news, Kemper Trull: “Despite three games with 8+ targets, Downs has 50 yards only twice this year, and he has not found the end zone at all. With Alec Pierce and Tyler Warren both out in Week 6, it was 57-year-old Keenan Allen who led the Colts in targets, receptions, and yardage … At this point, I am afraid he is what he is.”

😌 Don’t stress over A.J. Brown. The bad news is he set a Patriots record for most drops in a single game and scored just 5.7 PPR points. But the good news is he had 18.1 expected PPR points in his first game back off IR. Brown saw an elite 33% target share and had a 91% route share against the Jets, per JJ Zachariason. It was likely a little rust or just a bad day at the office. He’ll be fine.

💰 Buy Jaylin Noel (within reason). This might be more of a dynasty take, since it’s hard to paint a picture of consistent usage for the 2nd-year WR (he’s run just one route this year with two or fewer WRs on the field, per Zachariason). However, it’s clear Noel is #GoodAtFootball—among 77 WRs with a minimum of 100 routes run, he is:

And while Noel’s only been used in 3-WR sets (for now), don't pigeonhole him as a "slot-only receiver" when he can produce out wide with the best of them:

💰 Buy Matthew Stafford. His managers might be willing to sell after the injury to Davante Adams, but Stafford’s next four opponents give up 21+ fantasy PPG to QBs: LV (21.5), LAC (15.5), WAS (24.2), and ARI (22.1), per Fantasy Points’ John Hansen. Sean McVay will find a way to score points, no matter who’s out there.

📉 Sell J.J. McCarthy. He may have been named the starter for Big Blue, but I’m not buying his 4th quarter explosion last week. 29 QBs threw a pass in Week 6, and McCarthy finished 29th in catchable pass rate, per ETR’s John Daigle. He benefited from good fortune and a prevent defense that allowed way too many big plays.

💰 Buy Jared Goff. Some still consider him kinda boring… don’t let that be you. The Lions' defense is allowing the 3rd-most points per drive (2.74) and the highest rate of TDs per drive (37.0%), leading to high-scoring games.🤑 So far this season, Goff has the 2nd-most expected fantasy PPG among QBs (23.64), per Joseph Bryan, making a top-5 fantasy finish easily within reach.

📉 Sell Bryce Young. He’s had the 2nd-easiest strength of schedule for a fantasy QB so far. But over the rest of the season, Young will have the hardest strength of schedule for a fantasy QB, including a Week 17 matchup against a scary Seattle Seahawks defense. Since the start of last season, Young has averaged 19.7 fantasy PPG when facing a team in the top half of the league in fantasy points allowed. But when he faces an opponent in the bottom half of fantasy points allowed, he averages just 10.8 fantasy PPG, per NBC Sports’ Alfredo Brown.

💰 Buy Kyle Pitts. We’ve seen flukes from him before, but the latest numbers are encouraging:

The reason I think this could stick? Kevin Stefanski. Here are the Browns’ ranks in total targets to TEs under Stefanski from 2020-25: 5th, 6th, 6th, 6th, 4th, 2nd (per FTN Fantasy’s Colin McTamany).

📉 Sell unbelievably high on Brock Bowers. It doesn’t feel right typing this one out (so make sure you’re only selling him for a f***ing HAUL), but RotoBaller’s Jorden Hill makes a valid point…

The Raiders are set to face six of the best pass defenses in the NFL over the next six weeks. The Rams, Jets, 49ers, Seahawks, Broncos, and Browns all rank in the top 12 against the pass. Of these teams, only the Broncos and Browns allow 10 or more fantasy PPG to TEs, while the Rams, Jets, 49ers, and Seahawks are four of the five toughest matchups for the position. Some would argue that Bowers is deployed more like a WR than a TE, which is fair. But that doesn't help his case much—of the six teams mentioned above, only the Browns present a favorable matchup for receivers. The Rams, Jets, 49ers, Seahawks, and Broncos all rank in the top 12 against fantasy wideouts.

Plus, things could go south for Vegas’ entire passing offense if Fernando Mendoza takes over the reigns later on.

💰 Buy Colston Loveland. Over his first three games, he had a 9.7% target share (TE32) and averaged 3.3 expected fantasy PPG (TE44). But over his last three games, he’s up to a 20.9% target share (TE9) and 15.1 expected fantasy PPG (TE3), per John Daigle.

💰 Buy Brenton Strange (again). He made this list last week after becoming the clear #2 option in Jacksonville’s passing game, but I thought it would be prudent to list him again after I came across this stat:

Colts GM Chris Ballard getting canned has me thinking…

Our Week 7 positional rankings are LIVE. Anthony, our Rankings Specialist, is off on assignment this week, so I’ve taken a stab at it myself. Here are some of my favorite plays…

Geno Smith (NYJ) — QB16 vs. MIA:

Javonte Williams (DAL) — RB7 @ PHI:

Christian Watson (GB) — WR4 @ DET:

Colby Parkinson (LAR) — TE10 @ LV:

For our full Week 7 rankings, click the link below to upgrade your subscription for just $4/month. No contracts. No commitments. Money-back guarantee.

Grab yours now!👇

📖 Read Top 8 Fantasy Football Takeaways from Week 6 Usage from Draft Sharks’ Jared Smola for insights on the Giants’ backfield, Kyle Pitts’ resurgence, and more.

📖 Read NFL Team Performance Trends Week 7 from The Fantasy Footballers’ Samuel DiSorbo for an overview of the league’s refreshed efficiencies as well as some players to watch out for in Week 7.

📖 Read The Everything Report: 2026 Fantasy Football Week 7 from Fantasy Points’ Graham Barfield and Ryan Heath ($) for insights at every position based on usage, data, and other trends.

BONUS: 📖 Read Inside an NFL Headset from The Athletic’s Jourdan Rodrigue and Mike Sando for a great insight into the hidden world of technology, chaos and split-second conversations behind every play.

📺 Watch Field Yates and Mel Kiper Jr. run through Kiper's first Top-25 Big Board Rankings of the 2026-27 college football season:

ICYMI

Enjoy Pats @ Bears tonight.

See you Sunday morning.

- Marcus